Is Dyson Product or Market Oriented Essay Example

Is Dyson Product or Market Oriented Essay In 1979, James Dyson bought a vacuum cleaner. However, various faults developed after some time, and so he resolved to one day create a better product. He did exactly this, and opened the company Dyson in 1992. Since then, he has created some of the most advanced technologies the world has seen.Product PortfolioDryerThe Dyson hand dryer is promoted by the company as reducing ones carbon footprint, using only clean air to dry your hands and needing only 10 seconds to do so. This first example contains elements of both product and market-oriented products. One can see that it is product oriented because it focuses more on making a product the best it can possibly be, as one finds with all products made with Dyson. However, it is also market oriented: Dyson looked at what consumers wanted to improve in terms of hand dryers, and found that they wanted something more environmentally friendly. Thus, they considered the environment more not just to make the product the best it can be, but a lso in order to meet consumers needs.Fan and HeaterThe fans and heaters that Dyson produce are also different from their competitors. The fans are bladeless, and the heater contains no visible heating elements, so reduce air buffeting and increase the safety of the product. Instead, they project a stream of smooth air into the room. This product is much more product oriented. One can see that Dyson is focusing more on marketing the product than conducting market research, and have also invested in creating new technology that wasnt previously in demand.Vacuum CleanerThe vacuum cleaner of Dyson is said to contain various advanced technologies. Its motor is smaller and more energy efficient, it is much easier to steer due to Dyson Ball technology and contains no bags.This product is again both market and product oriented. The use of new technologies to improve an existing product is an element of a product-oriented products, but because these technologies are used as a result of feedb ack from customers on cleaners from other companies makes the product also become rather market-oriented.ConclusionOverall, we found that Dyson is a more product-oriented company. We found this because when looking at the various products that they provide, and weighing up the elements of them, there were more elements of product-orientation. We found that Dyson is much more likely to push much-developed existing products into the market than producing products which are then immediately pulled into the market, and so the company is product-oriented.

5 grammar skills you need to master for career success

5 grammar skills you need to master for career success No matter what field you’re in, it’s likely that any given job description calls for good communication skills. At the top of this list is making sure your writing and speaking skills are top-notch. Let’s look at some of the key grammar tips that make your conversation and resume are polished and professional. 1. Use possessives correctly.This is one of the most frequent grammatical errors. Always take a minute to make sure you’re using the they’re and you’re  contractions for they are and you are. Their and your are possessive pronouns. These mistakes are often some of the easiest to spot for a reader, and they are so common from people of all backgrounds and education levels. If this is an issue that makes you nervous, one way to avoid this is to avoid confusion by not using contractions. It’s totally fine to spell out you are.Rule of thumb: If you’re making a contraction, you should always have an apostrophe. Possessive pro nouns never have an apostrophe.2. Don’t speak in the third person.Sometimes we (royal we) like to be extra formal in resumes or job interviews, because we want to present ourselves as highly dignified professionals. Resist that urge. Don’t go too informal (keep it professional, always), but it is absolutely okay to say â€Å"I† or â€Å"me,† and make it personal.Rule of thumb: You’re presenting yourself. You don’t need to hide behind the third person just to be fancy.3. Don’t use jargon or tons of abbreviations.Jargon is extremely popular on resumes, because you want the reader to know that you understand the ins and outs of an industry. You talk the talk, so that must mean  you’re an insider, right? Not really. Instead, you run the risk of turning off readers if they don’t quite get the same terminology, or if that jargon is hyper-specific to, say, your current job. It’s always better to keep things generic. An d if you do use abbreviations to save space, make sure you spell it out on the first use in your resume, cover letter, email, etc.Rule of thumb: Simpler is better. You never know who’s reading.4. Don’t use unnecessary capitals.Like jargon or being overly formal, extra capitals can be a crutch when we want people to Know What We’re Talking About. You may think you’re providing emphasis that draws the reader’s eye and makes your writing easier to read, but it really just complicates things unnecessarily.Rule of thumb: Only legitimate proper nouns (names) should have capitals.5. Proofread everything three times.I can’t emphasize this enough. All of us are prone to little mistakes when we write. This is especially true when you’ve written, rewritten, and edited a resume or cover letter so many times that you stop seeing what’s in it because you know it so well. That’s inevitably where the little mistakes creep in. If at all possible, get a trusted reader to review something official before you turn it in. Having an extra pair of eyes can help you spot blatant spelling or grammar errors, and can also help ensure that you’re making sense to the reader.Rule of thumb: Do it. Then do it again.